* denotes equal contribution

I completed my BSc, MA and PhD in Cognitive Neuroscience at the Hebrew University of Jerusalem. I then spent 5 years at the University of California, Berkeley as a Postdoctoral Fellow at the Psychology Department and the Helen Wills Neuroscience Institute and Haas Business School. I was the recipient of the Yad Hanadiv (Rothschild), Fulbright and Israel Science Foundation (ISF) postdoctoral fellowships.
My research focuses on the Cognitive and Affective Neuroscience of Decision-Making, and lies at the intersection between affective neuroscience, decision-making, and behavioral economics. The main overarching questions at the center of my research are: How do we make choices? When is the same objective reward associated with different subjective experiences? What are the cognitive and brain mechanisms shaping these affective responses? What happens when these mechanisms go awry? To investigate these questions, I use behavioral, electrophysiological (EEG and intracranial EEG), physiological (e.g. mouse-tracking) and computational tools in healthy and clinical populations.

I love the fact that my work involves asking questions! I am also excited about statistics and methods.

Visit my Google Scholar page, and feel free to reach out! 

I received my Ph.D. in social psychology from Ben-Gurion university at 2020, and was a postdoctoral fellow under the supervision of Shoham Choshen-Hillel and Anat Perry at the Hebrew University in 2020-2021. My research deals with judgement and decision making, with particular interest in topics at the intersection of psychology, management, and economics

I use experimental methods, economic games, analysis of real-world data and physiological methods intended to study the processes underlying the decisions people make such as eye tracking and mouse tracking, to study pro-social behavior. I have a specific interest in the personal and contextual factors that shape people’s pro-sociality, and focus mainly on fairness, empathy and altruism.

Selected publications

Guzikevitch, M. †, Gordon-Hecker, T. †, Rechtman, D., Israel, S., Shayo, M., Perry, A., Gileles-Hillel, A. & Choshen-Hillel, S. (2024). Sex Bias in Pain Management Decisions. Proceedings of the National Academy of Sciences, 121(33), e2401331121. 
† denotes shared first authorship

Gordon-Hecker, T., Yaniv, I., Perry, A., & Choshen-Hillel, S. (2024). Empathy for the pain of others: Sensitivity to the individual, not to the collective. Journal of Experimental Social Psychology, 110, 104561.

Gordon-Hecker, T., & Kogut, T. (2023). Think of what really matters: Structured analysis of personal criteria can save lives. Social Psychological and Personality Science, 14, 891-899. 

Choshen-Hillel, S.†, Sedres, I.†, Gordon-Hecker, T.†, … Perry, A. & Gileles-Hillel, A. (2022). Physicians prescribe fewer analgesics during night shifts than day shifts. Proceedings of the National Academy of Sciences, 119, e2200047119.
† denotes shared first authorship

Gordon-Hecker, T., Rosensaft-Eshel, D., Pittarello, A., Shalvi, S., & Bereby-Meyer, Y. (2017). Not Taking Responsibility: Equity trumps efficiency in allocation decisions. Journal of Experimental Psychology: General 146(6), 771-775. 

This research was conducted under the mentorship of Prof. Shoham Choshen-Hillel and Dr. Sarit Weisburd

Currently, I work as a Product Marketing Manager, leveraging my research background to create and integrate business value across the initiatives I lead.

Together with Prof. Shoham Choshen-Hillel and Prof. Ilan Yaniv, I study advice-based decision-making. Decision-makers are generally considered oblivious to the potential benefits of equally weighting different opinions. We suggest that this misappreciation of averaging is rooted in the decision-makers’ social role: Actors (decision-makers) and observers (people who observe the actors’ behaviors) approach the task of combining information differently. We show that actors value their own opinions, whereas observers value giving unbiased weights to all opinions, displaying an implicit understanding of the benefit of advisory opinions.

Selected Publications 

- Enisman, M., & Levy, A., & Kleiman, T. (2024). Hand movement trajectories illustrate the mechanism underlying Kurt Lewin’s distinction between approach-approach and avoidance-avoidance motivational conflicts. Journal of Personality and Social Psychology, 127(2), 239–258.

- Enisman, M., & Kleiman, T. (2024). Considering motivational conflicts in context: The relative difficulty of Approach-Approach and Avoidance-Avoidance conflicts is affective context-dependent. Emotion, 24(6), 1358–1375. 

- Enisman, M., Shpitzer, H., & Kleiman, T. (2021). Choice changes preferences, not merely reflects them: A meta-analysis of the artifact-free free-choice paradigm. Journal of Personality and Social Psychology, 120(1), 16–29.